All of SPIKA's solutions are centred around CRM (Customer Relations Management). Our bespoke solutions track and capture user behaviour into CRM repositories. It is likely that your organisation already has effective marketing strategies for acquisition of new customers, and/or for generating traffic to your website. We can help you with the next step – to get a quantifiable return on your marketing investments by:

• Evaluating campaign success rate
• Converting first time visitors to paying customers
• Increasing customer value by converting one-off customers into repeated and loyal buyers
• Adding value to your products and offerings to enable you to stand out from your competition

We achieve this by combining CRM intelligence with targeted and highly personalised loyalty schemes, discount or gift vouchers, up-sell and cross-sell offers, eCommerce and subscription services.

At SPIKA we don't believe that Customer Relations Management can or should be an off-the-shelf product. CRM is about getting to know as much as possible about your specific customers and then using that knowledge intelligently to drive more revenue. An off-the-shelf, one-size-fits-all solution squeezes all internet users into the same box and can only provide you with the intelligence and benefit that the vendor thought of when building the package. That will hardly give you a competitive edge.

Instead, we actively analyse the captured data together with you, or on your behalf. We do this through bespoke and streamlined data warehousing, which allows us to compare demographic data, page views, campaign participation, purchase patterns etc, in order to identify relationships and segments. Based on this knowledge we then make intelligent, targeted and innovative suggestions to you on how to get even more value out of each existing customer or specific consumer segment.

But information can't be analysed if it doesn't exist. As we don't necessarily know what information may be relevant to you at every point, all our solutions automatically capture, analyse or aggregate as much statistical data as possible, day and night. We have highly effective mechanisms for adding even more information about selected segments at a later stage, through methods including A/B split testing, surveys, competitions, email campaigns etc. Through the SPIKA Loyalty platform we can achieve far higher return rates than would otherwise be possible.